Despite 80 million American adults abstaining from alcohol and almost 100 million sober-curious, the hospitality industry’s default choice for rewarding customer loyalty, marking special events, and handling negative guest experiences remains alcohol. As healthier lifestyles and mindful choices gain momentum, hospitality environments that cater to the non-drinking and sober-curious population can make a significant impact. Recover Hospitality helps unlock the potential of this sizable market through forming
the CXN Hotel Collection: a curated selection of hotels supportive of mental wellbeing.

By creating inclusive spaces that provide experiences promoting wellbeing and free from alcohol-related pressure, hotels and restaurants can become havens of rejuvenation and connection. This not only attracts a wider audience but also garners positive reviews and loyal customers. We help businesses reimagine offerings that resonate with the non-drinking market, making your establishment a hub of guestcentric service, without alienating guests who enjoy alcoholic beverages. Let’s set new industry standards by promoting wellbeing, diversity, and inclusion.